Last Updated: January 2026
Effective Date: January 1, 2026
1. Introduction
Best Blanket Australia ("we", "our", "us", or the "Company") operates the website bestblanket.com.au (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the Site.
We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the "Last Updated" date of this Privacy Policy. You are encouraged to periodically review this Privacy Policy to stay informed of updates.
2. Information We Collect
2.1 Information Automatically Collected
When you visit our Site, we may automatically collect certain information about your device and your visit, including:
- Device Information: Browser type and version, operating system, device type (desktop, mobile, tablet), screen resolution
- Usage Information: Pages visited, time spent on pages, links clicked, scroll depth, referring website or source
- Location Information: General geographic location based on IP address (country/region level only)
- Technical Information: IP address (anonymised where possible), internet service provider
2.2 Information You Provide
We may collect information you voluntarily provide when you:
- Use our contact form to send us a message
- Subscribe to any newsletter (if offered)
- Participate in surveys or feedback requests
This information may include your name, email address, and the content of your message.
2.3 Cookies and Tracking Technologies
We use cookies and similar tracking technologies to collect information about your browsing activities. Cookies are small data files stored on your device that help us improve your experience on our Site. We use:
- Essential Cookies: Required for basic Site functionality
- Analytics Cookies: Help us understand how visitors interact with our Site
- Preference Cookies: Remember your settings and preferences
- Advertising Cookies: Used by our affiliate partners (Amazon) to track referrals
You can control cookie settings through your browser. Note that disabling certain cookies may affect Site functionality.
3. How We Use Your Information
We use the information we collect for the following purposes:
- Site Operations: To operate, maintain, and improve our website
- Analytics: To understand how visitors use our Site and identify areas for improvement
- Communication: To respond to your inquiries and provide customer support
- Content Optimization: To tailor content to visitor interests and preferences
- Legal Compliance: To comply with applicable laws and regulations
- Security: To detect and prevent fraud, abuse, or security issues
4. Amazon Associates Program Disclosure
Best Blanket Australia is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.au.
When you click on Amazon product links on our Site:
- Amazon may place cookies on your device to track the referral
- If you make a purchase, we may earn a commission at no additional cost to you
- Amazon's own privacy policy governs how they handle your data on their platform
We encourage you to review Amazon's Privacy Notice for information about their data practices.
5. Third-Party Services
Our Site may contain links to third-party websites and services. We are not responsible for the privacy practices of these external sites. We encourage you to read the privacy policies of any third-party sites you visit.
We may use the following third-party services:
- Google Analytics: For website analytics and usage statistics
- Amazon Associates: For affiliate product links and tracking
These services may collect information sent by your browser as part of a web page request.
6. Data Security
We implement appropriate technical and organisational security measures to protect your information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
Our security measures include:
- SSL/TLS encryption for data transmission
- Regular security assessments
- Limited access to personal information
- Secure hosting infrastructure
7. Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Analytics data is typically retained for 26 months.
8. Your Rights Under Australian Privacy Law
Under the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth), you have certain rights regarding your personal information:
- Access: You have the right to request access to personal information we hold about you
- Correction: You have the right to request correction of inaccurate or incomplete information
- Complaints: You have the right to lodge a complaint about our handling of your personal information
- Anonymity: Where practicable, you have the right to deal with us anonymously or using a pseudonym
To exercise these rights, please contact us using the details provided below.
9. Children's Privacy
Our Site is not directed to children under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete such information.
10. International Data Transfers
Your information may be transferred to and processed in countries other than Australia, including the United States (where some of our service providers are located). These countries may have different data protection laws. By using our Site, you consent to the transfer of your information to these countries.
11. Do Not Track Signals
Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activity tracked. Currently, there is no uniform standard for how websites should respond to DNT signals. Our Site does not currently respond to DNT signals.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.
13. Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us:
- Via our Contact Form: Contact Us
- Website: bestblanket.com.au
If you are not satisfied with our response to your privacy concern, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC).